Episode 28

5 DIY SEO Tips for Your Small Business

Published on: 22nd December, 2024

Welcome to this weeks’ episode of The Australian Small Business Show!

In today’s episode we are following on from our discussion last week with Ryan Griffin from Chunky Duck.

Today we are sharing 5 simple SEO strategies for small businesses who want to do a little DIY SEO over the Christmas period.

Our 5 strategies are:

1. Keyword Research – Find What Your Customers are Searching For

Keyword research is the foundation of any successful SEO strategy. It helps you understand what terms your potential customers are using to search for your products or services.

Tip: Look at competitor websites to identify keywords they’re ranking for.

2 Optimize Website Titles and Meta Descriptions

Titles and meta descriptions are the first things people see on search engine results pages (SERPs). Well-optimized titles and descriptions can significantly improve your click-through rate (CTR).

Tip: Keep your titles and meta descriptions focused on the user’s intent – what do they want to know or solve by clicking on your link?

3. Create High-Quality, Engaging Content

Google values content that is helpful, informative, and answers user queries. Creating high-quality content is one of the best ways to improve your SEO ranking and engage your audience.

Tip: Include relevant keywords in your blog titles, headings, and within the content naturally, but avoid keyword stuffing.

4. Improve Your Website’s Mobile Experience

With more people using smartphones to browse, Google considers mobile-friendliness a key ranking factor. A website that is mobile-friendly provides a better user experience and boosts SEO.

Tip: If your site is slow on mobile, consider optimizing images and removing unnecessary plugins that may be slowing it down.

5 Encourage and Manage Customer Reviews

Online reviews are a powerful ranking factor, especially for local SEO. Positive reviews not only improve your reputation but also influence search engine rankings.

Tip: Use reviews to identify common customer pain points or satisfaction factors, and improve your products or services based on feedback.

Connect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow

Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/


* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

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About the Podcast

The Australian Small Business Show
The Australian Small Business Show has been created by small business owners, for small business owners.

Your hosts Matt Heighway and Kristy-Lee Billett, who have both been running businesses for over 15 years, will bring our first hand experiences to offer insights, advice and inspiration to help you build a successful small business.

Each week we’ll discuss one specific strategy, topic, resource or tip that’s relevant for every small business, and we’ll be inviting along some amazing guests and friends in business to share their expertise with you.

Whether you're starting out, scaling up or a seasoned small business owner, this Australian Small Business Show is the show for you.

About your hosts

Kristy-Lee Billett

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Kristy is a nationally recognised HR expert, passionate small business advocate, podcast host, mum, wife, beach lover and runner.

She has spent more than 20 years now working in the field of Human Resources, People Management and Recruitment.

For the last 10 years she has dedicated herself to exclusively supporting small to medium sized businesses, those who employ less than 100 staff with all aspects of their HR, recruitment, people management and resource structures.

She founded her first business in 2006, and today she continues to direct this business, which is now known as People Powered Business.

Today She loves working with businesses inside our People Powered HR community to help them gain the knowledge, tools and resources to handle absolutely anything when it comes to their teams, with complete confidence.

Matt Heighway

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Matt is a CPA who has been working with business owners in multiple capacities for well over two decades. After commencing his career as an Accountant and Business Adviser, his own national start-up won numerous business awards and was featured in BRW fast 100. Since the business sold, he has been working with small-medium business owners helping them with business growth strategies and holistic business coaching.

Matt also is the Director of Lifetime SMSF, an accounting practice that specialises in Self-Managed Super Funds. Helping Australians manage their retirement nest eggs has been a lifelong project for Matt and he continues to get joy from helping.

Matt is a lifelong learner who loves to chat with other business owners. he is passionate about small business and always wants to see them win. He is at his best when things need turning around though, and gets his motivation helping small business owners come back from a set back.