Episode 4

The Small Business Owners Elevator Pitch with Cat Matson from Impactful Presenters

Published on: 7th April, 2024

How Do You Introduce Yourself at an Event?

As small business owners we are often put in situations where we are asked what we do - hello networking events! And for many of us that results in sweaty palms, staggering over our words, rambling or having a completely blank look on our faces.

How do you succinctly tell someone what you do, why you do it and who you serve in a way that has them interested and asking further questions? That's where Cat Matson from Impactful Presenters comes in.

Cat Matson - Impactful Presenters

In todays episode we are joined by Cat Matson from Impactful Presenters who is a wizard at helping small business owners to stop rambling, and speak clearly, succinctly and with the impact they desire. Whether it's introducing yourself at a networking function, leading a powerful team meeting or presenting to a large audience - speaking with impact is one of the most powerful skills you can learn as a business owner.

The Small Business Owners Elevator Pitch

Cat generously shares with us today her 3 part framework, know as the 'earn the right' which you can use as your go-to elevator pitch in any situation. It's a simple but powerful framework that removes the overwhelm and loss for words we all too often find ourselves dealing with.

Connect with Cat Matson:

If you've enjoyed todays episode, be sure to connect with Cat and let her know.

Cat's website: https://www.impactfulpresenters.com/

Connect with Cat on Linked In: https://www.linkedin.com/in/catmatson/

Or take a listen to the Speaking with Confidence Podcast, wherever you love listening in.

Connect with Us:

If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow

Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/

Disclaimer

The information in these show notes is purely factual in nature and, therefore, does not constitute, and should not be relied upon as, legal, Tax or financial product advice. None of the information provided considers your personal objectives, financial situation or needs, and you will need to make your own decision about how to proceed. Alternatively, you should consider seeking advice from a Tax Agent, Lawyer, or licenced Financial Adviser

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About the Podcast

The Australian Small Business Show
The Australian Small Business Show has been created by small business owners, for small business owners.

Your hosts Matt Heighway and Kristy-Lee Billett, who have both been running businesses for over 15 years, will bring our first hand experiences to offer insights, advice and inspiration to help you build a successful small business.

Each week we’ll discuss one specific strategy, topic, resource or tip that’s relevant for every small business, and we’ll be inviting along some amazing guests and friends in business to share their expertise with you.

Whether you're starting out, scaling up or a seasoned small business owner, this Australian Small Business Show is the show for you.

About your hosts

Kristy-Lee Billett

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Kristy is a nationally recognised HR expert, passionate small business advocate, podcast host, mum, wife, beach lover and runner.

She has spent more than 20 years now working in the field of Human Resources, People Management and Recruitment.

For the last 10 years she has dedicated herself to exclusively supporting small to medium sized businesses, those who employ less than 100 staff with all aspects of their HR, recruitment, people management and resource structures.

She founded her first business in 2006, and today she continues to direct this business, which is now known as People Powered Business.

Today She loves working with businesses inside our People Powered HR community to help them gain the knowledge, tools and resources to handle absolutely anything when it comes to their teams, with complete confidence.

Matt Heighway

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Matt is a CPA who has been working with business owners in multiple capacities for well over two decades. After commencing his career as an Accountant and Business Adviser, his own national start-up won numerous business awards and was featured in BRW fast 100. Since the business sold, he has been working with small-medium business owners helping them with business growth strategies and holistic business coaching.

Matt also is the Director of Lifetime SMSF, an accounting practice that specialises in Self-Managed Super Funds. Helping Australians manage their retirement nest eggs has been a lifelong project for Matt and he continues to get joy from helping.

Matt is a lifelong learner who loves to chat with other business owners. he is passionate about small business and always wants to see them win. He is at his best when things need turning around though, and gets his motivation helping small business owners come back from a set back.